Ruchi has over 13 years of experience in public relations and corporate communications. She has proven capability in brand building, brand positioning and reputation management across diverse industries with BFSI & real estate being her specialty. In the past she has worked for SBI, IDBI Bank, IDFC, ING Vysya Bank, Nitesh Estates, Unishire, etc. Creating a unique positioning for startups and SMEs,through proactive communication strategy, is her forte. Developing media campaigns after thoroughly understanding the nuances of the industry, comes naturally to this science graduate who also holds PG in Mass Communication.