Veritas Reputation PR (VRPR), a specialist firm today announced that it has won the public relations mandate from General Insurance Corporation of India (GIC Re), a government-owned enterprise, which is the largest reinsurer in the domestic market, as well as among top 10 reinsurers in the world. Veritas Reputation PR was selected following a competitive, multi-agency pitch contested by top PR agencies in India. The PR mandate is for 3 years and it covers all aspects of corporate reputation management, financial communications and media outreach across India in print, electronic and digital mediums.

Mr. Devesh Srivastava, General Manager of GIC Re said, “We are glad to be associated with Veritas Reputation PR team. They bring a lot of experience and we are sure that this will be a mutually beneficial, long-term relationship. There is lack of awareness about the reinsurance space. Hence to make an impactful communication, we required a team, which not only has the domain expertise, but also the capability for out-of-the-box thinking.”

Mr Hemant Batra, Managing Director, Veritas Reputation PR said, “We are honoured to be associated with a prestigious institution like GIC Re and our focus will be to improve awareness about the institution, its business and assist them in creating a long-term value for all stakeholders.”