“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”– Abraham Lincoln.
The CEO represents and is synonymous with the company’s identity. Every bit of communication flowing from him / her affects the business in some way – through public perception, employee motivation, or policy issues. The success of the company will largely be determined by the way stakeholders perceive them.
CEO profiling is therefore a very important aspect of PR. It
is a science and has a method to it, reach out to us to know more.